Working in Digital Media – Week 5

Hey guys,

This weeks guest speaker was Emma Wade. Emma is an artist mainly in dublin but tours around the country sometimes.To be exact Emma is a visual artist. Emma mainly works on new ideas for art which are brilliant. Emma graduated fromthe institute of art and design in Dun Laoghire, when she graduated she worked in a design company for 2 years. After this emma moved to dublin. Then in 2005 she went to the irish museum of modern art and it was then that she decided she wanted to be an artist.

One year later Emma had created a Mat which when stepped on let out a loud cheer to lifen a persons day up. Emmas inspiration for this idea actually came randomly , because she lived near a stadium and one morning when she woke up she heard the noise of a crowd cheering and thought to herself wouldnt it be nice to wake up to that every morning. And the outcome was this :

A little lift

The device worked by a pressure pad on the ground under a mat with speakers on either side. When pressure was put on the map a loud cheer would come from the speakers. I personally think this is a great idea and would love to see it around sometime. Be great if it was at the door to a shop .

After this Emma came up with a new idea called Rexotrek, which was a project that let people see the world form a dogs point of view.

If you would like to check this project out for yourself then here is a link to the website:


To actually see the project people had to get on there hands and knees to get inside which brought people to Dog’s height. Once inside the saw a video being projected onto the wall.  The video was a point of view for a dog out at the beach. Emma made this video by getting her parents Dog and attaching the video camera to its collar and bringing the dog to a beach , the Dog was called rex and thats where the project got its name from.

Emma then done a 3 month unpaid internship in New york where she learned Photoshop and Sound Engineering Skills. When she finished the 3 months she returned to dublin where she started work in Space Studios.

Then Emma produced a number of Exhibitions to date , But my personal favourite is H.U.G.S which stands for        Human Utopian Generation System.


If you would like to see more work by Emma you can head over to her website at :

Until Next Week,


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Working in Digital Media – Week 4

February 26, 2010 Leave a comment

Hey Guys ,

This week our guest Speaker was Ian Cudmore from Chutney Films.

Ian started off with talking about what he done after he left college as we dont know what will happen when you finish college and embark out into the world.Ian graduated from NCAD in 2006 from Industrial Design and product design. After that he went into trinity college to study music and media technologys.Ian done the course in trinity to learn more about music and video.After he completed the course he started to play around with video alot , which made him reconsider video as a career. Which brought Ian to a very good point which made me happy i am doing this course, he said that we were in a better postion than most people currently in the industry because we are learning about all aspects of the media where as the people in the industry now mainly only learned one aspect for example just audio or just video.

So after the course at trinity , Ian worked for 3 months at One productions, where Ian mainly had to focus on making flash ads. After that he moved to a company called Hyper Production Company which unfortunately closed down. Because the company was closed down Ian had no job so he decided to do freelance work which had never thought of. Ian started to experiment and done stuff by himself and just practiced really. After a while Ian started making music videos on his own which he really enjoyed doing. But then he started doing them as projects for people .

One of those people was a scottish artist called James Yorkston.  Ian sent the video through myspace and he didnt really expect anything back, but the got in contact with Ian and they liked what he had done and asked him if he would go on a tour with James and make a documentary for him. Ian happily accepted and after that the request just seemed to keep coming for him to do projects.

Ian met a guy called Donall Dineen through james which introduced him to Lisa Hannigan who is a musician/singer.

Here is Lisa’s Youtube Channel

Ian created some music videos for Lisa , It was low budget and he didnt get much money but he benefited because of the experience. In fact one particular video the Ian had done was spotted by an american Tv talk show host which invited Lisa onto the show.

After this Ian was asked to make a pilot of Maeves show which they had gotten comission for which was a four part series. It was low enough budget and there was a small crew but there was much better equipment this time. Ian consider this as his first real production job. The time it took to make the show was approximately 4 months. He also had a piece of stop motion in there which took him 12 hours. It was only after this that Ian started to call himself an Editer.

Ian then bacame an Editer with scratch films and edited a show called the school. He learned from this that for every 20 hours you film , you only use 1 hour. He also told us to make sure to be organized because we may need our old footage in years to come.  Ian told us about how hard it is to get commission for making tv shows and he told us about his time with RTE . And currently he is working on We Own The Streets


The reason Ian is doing We own the streets is because it is a quicker and easier way to get a job at RTE.

After Ian Told us about We Own The Streets the Lecture was pretty much over.

I Thought that this lecture was worthwhile and really enjoyed it and i hope Ian does good in RTE’s Storyland

Until Next Week,

Bye bye

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Week 3

February 17, 2010 Leave a comment

Hi all,

Sadly this week our guest speaker couldnt make it 😦

But luckily last year’s group recorded all the guest speakers so we watched one of those videos.

The guest speakers name was Edward Melvin.

Edward is a project manager at ICAN .

This is a link to the company’s website; .

He started off his talk telling us about how he got in the digital media sector.

He told us of when he was in college and worked on a bi-monthly news letter and of all the deadlines it came with. This helped him practice for his job today.

Edward is in charge of making sure that all of the staff have everything completed online and within the deadline.

ICAN is a Digital Advertising Company.

They help their clients with decisions and advise them on the design.Some of the services that ICAN provide include Web Design,  Search Marketing , Online Pr  and Project and Campaign Management.

ICAN mainly focuses on Advertising.

Employeses at ICAN

  • 1 Managing Director
  • 7 Creative
  • 7 Production
  • 5 Client Services
  • 3 Media
  • 2 Search Marketing
  • 1 Accounting
  • Why would People want to Advertise Online?

    It is very simple. They know how many people saw the Ad, They know how many people clicked on the Ad and the know how many people bought a product directly through thatAd.

    And people are using the internet more and more. If you got an Ad up on googles main page then 300 million people would see it, If you got an Ad up on a bus then only a couple of thousand people would see it in a day.

    Categories: Uncategorized

    Week 2

    February 15, 2010 Leave a comment

    This week we had a guest speaker.

    Her name was Geraldine Gray ànd she is from the Department of Informatics in ITB.

    She came in to talk about Learning Styles and its relevance to Creative Digital Media.

    I was amazed when she told us that there ways 60 different ways of categorising how people learn  some include:

    • 1. Channel mode of learning,
    • 2. Cognitive strengths of learning,
    • 3. Manner/style of learning,
    • 4. Personality Difference,
    • 5.  Types of learning behaviour.


    Channls of learning

    How you like to take in information.

    1. Visual

    2. Auditocy

    3. Kinasthetic

    Those are the main 3 Categories, you can be just from one or even from a mix.

    Although an interesting fact is that the Average attention span of all them is 12minutes at a tme. Which means if your in a lecture for more than 12 minutes then your most likely not gonna take anymore in unless you have a little break.




    Affective                      Feeling, Emotions

    7 Different intelligences

    • Verbal Linguistic
    • Logical Mathematical
    • Musical
    • Visual Spatial
    • Bodily Kinasthetic
    • Interpersonal
    • Intrapersonal
    • Naturalistic


    This Weeks Labs were Fun

    We made a 3D Model of a Surfboard with some bite marks from a shark taken out of it.

    We made Hello Kitty from Complete Scratch in Adobe Illustrator CS4

    Both tasks were really fun,

    Our 3D Models were all different and it was fun trying out different Shapes.

    Making Hello Kitty was fun because everybodys came out Different.

    I cant wait for Next weeks Guest Speaker and I definately cant wait for next weeks labs.

    Categories: Uncategorized

    New Year, New Semester, New Classes, New Posts

    Hey everyone,

    Hope you all had a great christmas,

    And i hope your 2010 is going well.

    So our first week back, and we got straight into it.

    We looked at an overview of what well will be doing this semester and we got an introduction to Adobe Illustrator which i loved!!

    We learned the main interface and created a Flag with Blue an white stripe and a star.

    The we learned how to kind of morph shapes into each other. I would have shared the work i done with you guys but Sadly 😦 Adobe illustrator crashed when i was done my work and didnt save any of the work that i had done :(:(

    Categories: Uncategorized

    Video of the Week – 3

    December 11, 2009 Leave a comment

    This Weeks Videos are Totally different from the Last set,

    But still Original , Interesting, Well put together, and Funny!

    I hope you enjoy them

    Rejected Mortal Kombat Fatalities – episode 1

    Potter Puppet Pals

    Categories: Uncategorized

    My Typography Project

    December 10, 2009 Leave a comment

    I was told to re-create my face using only Text,  I done this using photoshop and by drawing the main lies on my face

    And this was the outcome.

    I hope you guys like it.

    any comments would be great.

    Categories: Uncategorized