Natural Hey guys,
This weeks guest speaker was Fiona Harte. Fiona is involved with the marketing side of the Palm store online.
Fiona has spent the last 15 years in Marketing. At the moment she is focused on E-commerce. Fiona is required to drive and deliver financial targets and to get loyal customers to sign – up with Palm online.
The Palm Online Webstore is available in 16 different countries . And to those 16 countries they provide mainly mobile phone accessories, they do not sell the palm pre because of a contract that they have with the shops that sell their phones. With selling to all those countries , alot of people attempt fraud online to try get products for free. Palm has to undergo some measures to tackle this aswell as Laws for online marketing. Some of them are Data protection, Brand and Trademark Protection, Copyright,Can-spam Act(USA Only) and Accessibility for the visually impaired.
Another aspect that Fiona has to deal with is to drive traffic to the website. The 4 main areas traffic come from are;
- Search Engine
- Natural (People now of the website and type the address in themselves)
- Word of Mouth
Fiona is given a quota that she has to reach of a certain amount of visits per day. When the visits are low or sales are low then Fiona can put a special offer online such as 20% of a product. Also if sales are low on a product or if the product is no longer being produced and they want to get rid of them until they sell the new ones then they could have a sale.
Also another form of advertising is in Social media such as facebook, although there is alot of mixed opinions because facebook is like a persons personal page so alot of people dont like to see adverts. Some companys like the idea of using facebook because fans will get alerted of a new status immediatly.
Todays lecture was ok, Im not really interested in marketing to be honest, well not the business side of it anyway. But Fiona was a good guest speaker , she knew anything she was asked . And in my opinion , advertising on social networking sites is not good.
Well guys im afraid my term has come to an end, I am just about to complete my first year of college, I cannot wait to see what the 2nd has in store. Alot more blogs to come so stay tuned.
Until next semester ,
This weeks guest speaker was Maria brown. Maria is a Careers Developement manager here at ITB. Maria is going to talk to us about interview skills.
There is alot of prepartion that you must put into an interview, here are some key ones:
- Know everything that you put on your C.V , nothing worse than being asked about your C.V and not knowing the answer
- Research the company – Make sure you know at least the basics about the company, Go online and look at the website and if possible talk to somebody that works there.
- If possible research as much as you can about the postition that you are going for and know what will be required of you.
The Interview – For the interview make sure that you are dressed smart and be organised or you wont be getting the job.
You can never quite know what you will be asked in the interview but there are some basic and common questions of which you will probably be asked a couple . So learn the answers to these :
- What are your stong points?
- What are your weak points?
- Why should we hire you?
- Why do you want to work for this company?
- Where do you see yourself in 5 years from now?
- What type of people do you find it difficult to work with?
Note: when answering questions try not leave an answer on a negative and try finish it off positive.
And that was all for the Lecture, then i went off and done my interview. It went pretty good , i mean i am normally hate interviews and presentations but i was prepared and i felt alot more comfortable about 3 – 4mins into the interview.
Hope i get good results.
Until next year,
This weeks Guest speaker was Robbie Ward from BPM Media. BPM is company that helps influence people into buying certain products through Digital Media. The companys name BPM stands for Beats Per Minute.
Actually a cool thing to note is that BPM Media is located like 5mins walk from my house which is pretty cool. BPM Media does alot to influence a consumers choices for a company, they do this through Audio, Video and Interactivity. An Example of each would be:
Audio – Play certain songs in a Coffee shop to get people to sub consciously make them eat and drink faster so that they clear the table for the next customer quicker. Or in say for Example Tesco’s they would play really catchy songs to get a customer to stay in the shop longer which most likely means the customer will spend more money. Because 70% of Purchases are only decided when in store.
Video – They put up music videos in pubs with the Name of the Artist and Songs added below the video.
Interactivity – They Have a scrolling message bar under the Music videos where people can text something in and it gets displayed on the screen shortly after, For example a person could text happy birthday to a friend and they would see it up on the screen in a nightclub or pub.
Also they have started using TVs as a menu so that a menu could be changed within about 10 minutes if it needed to be instead of having to print up a new one. They can also display certain special offers at certain times of the day, For example a breakfast special could be displayed from 9am -11am and then it would instantly change to a lunch time offer until 1pm.
So Pretty much BPM Media is a company that helps promote special offers or certain products or just get people to stay in a certain place longer so that they will spend more.
I really enjoyed this weeks lecture, i am very interested in this type of area of work.
Until next week,