Home > Uncategorized > Week 7 – Semiotics

Week 7 – Semiotics

SORRY GUYS I DONT KNOW WHAT HAS HAPPENED BUT WORDPRESS WILL NOT POST THE PICTURES I AM PUTTING IN , I WILL TRY HAVE IT FIXED SOON, UNTIL THEN JUST GO WILD WITH IMAGINATION.

 

 

This week was an extremely enjoyable lecture.

We focused on Semiotics, I could explain what semiotics is but i would prefer to use an example …… 🙂

For Example:

This is NOT a Cow

This is only an Image of a cow.

We also learned about Signs & Signifiers.

A signifier is whatever puts the image in your head, wehther it be words, facial expression, picture etc.

The signified is the image or picture or the thought that the signifier puts into your head.

For example the word “ROSE” makes you automatically think of the image of a rose in your head.

Example for Signifier and signified

We also took a look at how this can be used in advertisements

And i was suprised by how much i could be influenced into buying items without even noticing it.

Next time you look at any kind of advertisement, i invite you to stop take a deep breath and let it soak in and think to yourself, How does this make me feel and does it make me want to buy this product?

Thank you all for reading this and i look forward to writing up next weeks session,

Toodle’s

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Categories: Uncategorized
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